twirl partly makes up the ex creative team of Philip Browne: an independent menswear shop that lived in Norwich for 38 years - championing and celebrating designers from around the world. The shop became a leading voice within the industry, creating in-store and digital experience that nurtured art, music and conversation as the pillars to the business. 

Through our time at PB we prided ourselves on our creative approach and freedom of expression when working with brands, seasonal campaigns and collaborations with artists.  

Sadly PB closed its doors in 2024 due to circumstances out of our control. Naturally we wanted to keep the ovens on, adapt our approach and branch out beyond the fashion industry to help business’s tell their story, highlight their product and guide them through their digital output. 

Fundamentally, presentation underpins everything that we do. 

Our store will be an extension of the PB family, representing artists and makers work under the creative direction of twirl, with the hope of creating a community that weaves an ongoing conversation through objects and a shared love of making…..